With the release of our latest book, Skateboarding Is Not A Fashion, it’s time to look back at how it all came together. Overall, making the book happen was not easy. It was a real tour de force and Jürgen Blümlein, Cap 10, and myself definitely bit off a bit more than we could chew at first. Fitting all this skate history into one book turned out not only super hard, but… impossible. But once we realized that we can do more than one book and save some material for the next one, it all fell into place.
Skateboarding Is Not A Fashion brought a chance to document era-defining skateboard brands and their owners, including Jeff Ho and Craig R. Stecyk III (Zephyr), Stacy Peralta and George Powell (Powell-Peralta), Rich Novak (NHS/Santa Cruz), Skip Engblom (Zephyr/SMA), Steve Rocco (World Industries), Jimmy Ganzer (Jimmy’Z), and countless others. It features testimonials from pro riders who influenced entire generations of skateboarders with their self-styled looks, for instance Tony Alva, Christian Hosoi, Steve Olson, Brad Bowman, Steve Caballero, Lance Mountain, Mike Vallely, and more. And we were blessed with support from leading skateboard photographers past and present who were super generous with their time and resources; special thanks to James Cassimus, Glen E. Friedman, Jim Goodrich, Grant Brittain and so many more.
At this point, I would like to express my sincere gratitude to everyone who supported the book over eight years in the making. Thanks for your time, insights, and generosity. We could not have done it without you. Here’s a little honor roll of contributors and supporters.